Fractional CFO for Software & SaaS in London, Ontario
ARR and SaaS metrics, ASC 606 revenue recognition, and board-ready burn and runway for London-area software companies — from a Big Four-trained CFO based in Hamilton who serves London and southwestern Ontario in person and can fix the software feeding your books, too.
What a fractional CFO brings to a SaaS company
SaaS finance is its own discipline. Recognized revenue rarely matches cash, the metrics investors care about are not on the standard P&L, and the difference between a fundable story and a confusing one is almost entirely in how the numbers are framed. Founders usually do not need more bookkeeping — they need someone who speaks ARR, runway, and the board's language.
Software and SaaS companies in London and southwestern Ontario are chasing the same investor-grade financial story as anyone in Toronto, often with leaner finance teams. With 350-plus tech and SaaS firms, Western University's talent pipeline, and a deep insurance and health-sciences base, London has a genuine software cluster but scarce senior finance. I bring direct Series B/C SaaS experience — ARR forecasting, ASC 606, and board decks — plus a sell-side M&A exit, so your numbers stand up to diligence.
What I own for London software & SaaS businesses.
The finance work that actually moves margin and cash in this industry.
01 ARR / MRR & SaaS metrics
ARR, MRR, net and gross retention, CAC, LTV, churn, and magic number — defined consistently and reported the way investors expect to read them.
02 ASC 606 revenue recognition
Ratable vs. point-in-time recognition done right, with deferred revenue and contract treatment that survives diligence.
03 Burn & runway
Cash burn and runway modelled against hiring, pipeline, and growth scenarios so you always know how many months you really have.
04 Board & investor decks
Board reporting and investor updates that tell a coherent financial story instead of a pile of disconnected charts.
05 Fundraise & M&A support
Models, data rooms, and the financial narrative behind a raise or an exit, built to hold up under scrutiny.
Real operating experience — and a local CFO who shows up.
This is squarely in my wheelhouse. I lead strategic finance and FP&A for Series B/C SaaS companies across the US and Canada — 3-statement models, driver-based forecasting around ARR, services revenue, headcount, utilization, and gross margin, ASC 606 revenue recognition, board and investor reporting, and an AI-native finance stack. I also led a sell-side M&A exit (a venture-backed company, acquired by a strategic acquirer), so I have built the model that gets a company through diligence.
I serve London and southwestern Ontario with scheduled on-site time plus a tight remote cadence in between — close enough to be present for the moments that matter, structured enough to stay efficient. For a London software & SaaS business, that combination — industry depth plus a CFO who speaks ARR, runway, and the board’s language — is rare in this market.
Most fractional CFOs can’t fix the software feeding your books. I can.
Beyond the model, I am comfortable owning the finance tooling end to end. Steel City CFO's systems experience means I can stand up or clean up the stack — billing, accounting, and the reporting layer — so your SaaS metrics come out of a system instead of a heroic monthly spreadsheet rebuild.
That second service line — Financial Systems Architecture — is what makes the CFO work stick at a SaaS company: when billing and the systems behind it are clean, your ARR, deferred revenue, and burn come straight out of the stack instead of a spreadsheet rebuild.
Who you’re actually working with.
Big Four-trained, operator-tested, locally present.
Steel City CFO is led by Kevin Cosgrove. The background spans high-growth SaaS, a $50M+ construction and industrial group, and prior fractional CFO work — delivered in person across London and southwestern Ontario.
- Series B/C SaaS — independent fractional CFO work for venture-backed software companies (US + Canada): 3-statement models, ARR forecasting, ASC 606, board reporting.
- Controller, $50M+ group — heavy-civil construction, asphalt, and real estate: WIP, covenants, multi-entity consolidation.
- Prior fractional CFO — startups and mid-market firms across Canada: forecasting, lender reporting, finance ops built from scratch.
- Sell-side M&A exit — led the finance workstream on a venture-backed company’s acquisition by a strategic buyer.
Big Four (PwC) trained. Hamilton-based, serving clients across the Golden Horseshoe in person.
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Same local CFO, different sector playbook.
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The same industry expertise across the region.
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Transparent pricing.
A fixed-fee start, then a right-sized retainer.
The Diagnostic Audit. A focused review of your finances and the systems feeding them, with quantified findings and a clear recommendation. No retainer, no open meter — you get the map first.
See how the audit worksA right-sized monthly retainer once the foundation is clean: forecasting, reporting, lender and board support, and an operating rhythm you can run the business on. Scope and price scale to your size.
Book a CallLooking for the broader picture? See fractional CFO in London, Ontario, fractional CFO for software & SaaS, or the full services hub.
Need a fractional CFO for software & SaaS in London, Ontario?
Book a call. We’ll talk through where your numbers stand and whether the $750 + HST Diagnostic Audit is the right first step.