Fractional CFO for Software & SaaS in London, Ontario
ARR and SaaS metrics, ASC 606 revenue recognition, and board-ready burn and runway for London-area software companies, from a Big Four-trained CFO based in Hamilton who serves London and southwestern Ontario in person and can fix the software feeding your books, too.
What a fractional CFO brings to a SaaS company
SaaS finance is its own discipline. Recognized revenue rarely matches cash, the metrics investors care about are not on the standard P&L, and the difference between a fundable story and a confusing one is almost entirely in how the numbers are framed. Founders usually do not need more bookkeeping, they need someone who speaks ARR, runway, and the board's language.
Software and SaaS companies in London and southwestern Ontario are chasing the same investor-grade financial story as anyone in Toronto, often with leaner finance teams. With 350-plus tech and SaaS firms, Western University's talent pipeline, and a deep insurance and health-sciences base, London has a genuine software cluster but scarce senior finance. I bring direct Series B/C SaaS experience, ARR forecasting, ASC 606, and board decks, plus a sell-side M&A exit, so your numbers stand up to diligence.
What I own for London software & SaaS businesses.
The finance work that actually moves margin and cash in this industry.
01 ARR / MRR & SaaS metrics
ARR, MRR, net and gross retention, CAC, LTV, churn, and magic number, defined consistently and reported the way investors expect to read them.
02 ASC 606 revenue recognition
Ratable vs. point-in-time recognition done right, with deferred revenue and contract treatment that survives diligence.
03 Burn & runway
Cash burn and runway modelled against hiring, pipeline, and growth scenarios so you always know how many months you really have.
04 Board & investor decks
Board reporting and investor updates that tell a coherent financial story instead of a pile of disconnected charts.
05 Fundraise & M&A support
Models, data rooms, and the financial narrative behind a raise or an exit, built to hold up under scrutiny.
Real operating experience, and a local CFO who shows up.
This is squarely in my wheelhouse. I lead strategic finance and FP&A for Series B/C SaaS companies across the US and Canada, 3-statement models, driver-based forecasting around ARR, services revenue, headcount, utilization, and gross margin, ASC 606 revenue recognition, board and investor reporting, and an AI-native finance stack. I also led a sell-side M&A exit (a venture-backed company, acquired by a strategic acquirer), so I have built the model that gets a company through diligence.
I serve London and southwestern Ontario with scheduled on-site time plus a tight remote cadence in between, close enough to be present for the moments that matter, structured enough to stay efficient. For a London software & SaaS business, that combination, industry depth plus a CFO who speaks ARR, runway, and the board’s language, is rare in this market.
Most fractional CFOs can’t fix the software feeding your books. I can.
Beyond the model, I am comfortable owning the finance tooling end to end. Steel City CFO's systems experience means I can stand up or clean up the stack, billing, accounting, and the reporting layer, so your SaaS metrics come out of a system instead of a heroic monthly spreadsheet rebuild.
That second service line, Financial Systems Architecture, is what makes the CFO work stick at a SaaS company: when billing and the systems behind it are clean, your ARR, deferred revenue, and burn come straight out of the stack instead of a spreadsheet rebuild.
Who you’re actually working with.
Big Four-trained, operator-tested, locally present.
Steel City CFO is led by Kevin Cosgrove. The background spans high-growth SaaS, a $50M+ construction and industrial group, and prior fractional CFO work, delivered in person across London and southwestern Ontario.
- Series B/C SaaS, independent fractional CFO work for venture-backed software companies (US + Canada): 3-statement models, ARR forecasting, ASC 606, board reporting.
- Controller, $50M+ group, heavy-civil construction, asphalt, and real estate: WIP, covenants, multi-entity consolidation.
- Prior fractional CFO, startups and mid-market firms across Canada: forecasting, lender reporting, finance ops built from scratch.
- Sell-side M&A exit, led the finance workstream on a venture-backed company’s acquisition by a strategic buyer.
Big Four (PwC) trained. Hamilton-based, serving clients across the Golden Horseshoe in person.
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The same industry expertise across the region.
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Transparent pricing.
A fixed-fee start, then a right-sized retainer.
The Diagnostic Audit. A focused review of your finances and the systems feeding them, with quantified findings and a clear recommendation. No retainer, no open meter, you get the map first.
The audit, step by stepA right-sized monthly retainer once the foundation is clean: forecasting, reporting, lender and board support, and an operating rhythm you can run the business on. Scope and price scale to your size.
Book a CallLooking for the broader picture? See fractional CFO in London, Ontario, fractional CFO for software & SaaS, or the full services hub.
Need a fractional CFO for software & SaaS in London, Ontario?
Book a call. We’ll talk through where your numbers stand and whether the $750 + HST Diagnostic Audit is the right first step.